Task 3 - Understanding the design of a suite of television idents AS1

Task 3  - Understanding the design of a suite of television idents 

A suite of idents is where not only one ident is made but a whole suite of an idents are made that are based on one theme but they are different, that are similar to each other. Having a suite of idents is better than one because it provides a variety and interest for the audience, this is also good because, since it has a variety of different idents and the viewers wont always have to see the same ident over and over again. Having a theme helps to create and maintain brand identity also, another thing why its good to have a suite of idents of a theme that are similar to each other is that, for example, if the BBC were to make an ident of christmas they would rely on that one ident which would probably be overran, and it would be boring to viewers. Whereas, a suite would be reliable as there a different ones, which will engage viewers to the suites of them. 

The theme of the suite is christmas, BBC One are very consistent when it comes to Christmas idents. This appealing to the viewers because the theme is bright and white, I think that this particular tone is used to attract families as its the time of year about family, and it really appeals to them. 

The BBC idents have used the same theme of christmas, most of them include snow. But different content for the ident. Firstly, the Doctor Who idents, the first one below and the third one with the reindeer. This implicates that there is going to be a Doctor Who christmas special only on BBC 4. The other idents, are based on other TV series like Wallace and Gromit and another TV series Gruffalo. Through all the idents below it includes snow, which really maintains the theme of a white christmas. The difference are the content of the idents.

These idents are entertainment and information led, this is because, for example, the Doctor Who idents are 7 or 8 seconds short to inform the viewer that they are coming up with a christmas special of Doctor Who, so this ident is information led as its short and its a little sneak peak of whats to come. Whereas, the Gruffalo and Wallace and Gromit idents are more for entertainment purposes as they are longer. With the Wallace and Gromit ident, you see Wallace and Gromit on a slay riding on the snow. That goes for the Gruffalo ident, where the Gruffalos are sliding on the snow. 

The particular time of day it should be on is from the 8am - 8pm, this would then give a chance for every single viewer to watch the idents, but it would make sense if it was around the time of December which is the time of christmas, if it was around summer time and they had these type of idents it wouldn't match the season, BBC are intended to make idents for a particular time of year to show as it can attract many viewers as possible. 

This suite of idents are effective because, the tone of the idents are bright with a white theme to represent christmas and they all have different content that goes with the theme of the suite. Also its suitable for the right season, it could also inform the viewer of what time of year it is as this is a seasonality suite. The idents last for 30 seconds, which gives the enough time the viewer to see what's going on in the ident.