Task Two – Understanding the limitations of the television ident AS1

Task Two – Understanding the limitations of the television ident 

On television idents they have their limitations on channels such as the BBC, E4 etc.

Typography is where their channel uses a particular font, size for image and clarity. For example, the BBC's typography. Most of BBC of typography is the same font apart from BBC three's typo. The good thing about typography are that they are clear as to most of the other BBC typos are the same and it is simple to viewers to understand what the typo of the channel says. On the other hand it has its limitations as it has to be original and it must be consistent, this is good because it needs to stay original in order for the audience to understand the channel that they're on. 

Colour is used to represent a specific channel, like the BBC one channel is represented the colour red, BBC three is represented by the colour pink. In any of their television idents they will always have the colour red to represent the channel so viewers know what channel it is, this is a good limitation because, it uses the some colour which the audience would quickly recognise what channel that they are on. A different example is the channel E4, using the colour purple and using the original theme, to notify the viewers what channel they are watching, instead of using a different colour to confuse the viewers. 

Aspect Ratio is important, because when an ident needs to be released in the right size for it to fit inside the television perfectly. Its no good if its no the right shape for the T.V. because on the ident, it could show what's about to be on, and it may not be seen because if the size is 4:3 for most televisions, it won't fit but 16:9 would fit for all TV's and everyone can see whats going on. This is a good limitation because this is to give viewers no hassle, and it always has to be made by its format, so that viewers won't be worried about, whats wrong with their television. 

Adhering to desired tone, when a television channel shows their ident for viewers to identify their idents, the channels ident has to stick to their tone. For example, E4 has a very bright purple theme to set the tone for what type of shows are to expect from the ident they are watching. Comparing it to a BBC 4 ident, it is more mature with calm music and its more for adults as it shows a library with a huge shelf of books, while E4 has its bright purple ident with random things, to show that its more fun and weird. This is because the shows that they show such as 'Big Bang Theory' and 'Two Broke Girls', those are comedy shows are funny and weird so it matches. This has a good limitation because, the channel's ident has to stay consistent with the colour or what channel is about, so viewers know specifically what channel they are watching. Also, if BBC 4 was to use E4's ident it won't match the programmes that they are about to watch, as BBC 4 is more of a intellectual ident than E4. Same thing if the BBC 4 ident had the E4 ident, it just wouldn't be relevant for the channel because its not a funny or weird channel. 

Duration, this is important because on the schedule it needs to take up the missing space for the schedule. It can't be too short, this is because the viewers may miss the ident of showing what channel it is and it also can't be too long because viewers may get bored of it going on and on. Duration is an important limitation for the channel to think about how long they are going to run the ident.